In the 1990s it was often said that library music (or production music) was the poor cousin of composed, commissioned and synchronised music - cheap sounding, badly produced, easy to licence but guaranteed to lower the tone and value of any commercial production, advert or television show. However - in the last 20 years the sector has undergone radical and profound transformation - and now - from trailer houses to global advertising agencies- music supervisors are reaching to library and production tracks before going to composers or rights holders. No longer the home of cheap jingles, the new era of library companies are creating bold, bespoke catalogues that rival anything commissioned or licensed, are easily clearable, and ready to roll.
Following on from Top Format’s session, we want to examine and unpack the state of the library and production music sector in 2020 and see where the truth lies. Is library music dead or alive?
01-07-2020 11:00 -12:00Hosted by: Laura Bell
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